venerdì 16 gennaio 2009

THE IBIOCAT'S BOOK CORNER -"Biomimicry: Innovation Inspired by Nature" by Janine Benyus

Title: Biomimicry: Innovation Inspired by Nature

Author: Janine M. Benyus

Publisher:  Harper Perennial

Date: September 2002

ISBN: 9780060533229

For more information:

http://www.libreriauniversitaria.it/biomimicry-innovation-inspired-by-nature/book/9780060533229

 

Biomimicry is a revolutionary new science that analyzes nature's best ideas -- spider silk and prairie grass, seashells and brain cells -- and adapts them for human use. Science writer and lecturer Janine Benyus, a recognised theorist of biomimicry, takes us into the lab and out in the field with the maverick researchers who are applying nature's ingenious solutions to the problem of human survival: stirring vats of proteins to unleash their signaling power in computers; analyzing how spiders manufacture a waterproof fiber five times stronger than steel; studying how electrons in a leaf cell convert sunlight to fuel in trillionths of a second; discovering miracle drugs by observing what animals eat -- and much more.

The products of biomimicry are things we can all use -- medicines, "smart" computers, super-strong materials, profitable and earth-friendly business. "Biomimicry eloquently shows that the answers are all around us.

"It would be sufficient to copy the extraordinary laboratory of research and development that is nature, that has been functioning for 3.8 billion years, to significantly lighten our ecological footprint (Janine Benyus)-

 

Recommended YouTube Video:

Janine Benyus: 12 sustainable design ideas from nature

http://it.youtube.com/watch?v=n77BfxnVlyc

 

Laura Cipollina - IBIOCAT, Divisione Marketing e Commerciale

 

 

 

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